Senior Campaign Manager

Cape Town – Permanent

DESCRIPTION:

The Senior Campaign Manager will be responsible for planning, implementing and optimising display, search and video campaigns on behalf of clients. This role requires the ability to operate on both a strategic and tactical level – from planning, to implementation, to reporting.

The Senior Campaign Manager will partner with the agency’s internal teams (KAM, PM, Creative, Strategy) to:

  • manage and optimize media buys (including digital display, search, social, mobile etc.)
  • develop a deep knowledge of all media platforms including Google Search, Google Display, YouTube, Facebook, Twitter, Programmatic and other premium media providers

 

RESPONSIBILITIES:

  • Work with the internal teams (KAM, Strategy, PM) to understand campaign goals and target market
  • Plan, design, and build paid search, social, display and video campaigns across multiple platforms
  • Handle the buying & negotiating of media across various vendors for campaigns – ensure best rates negotiated on behalf of client
  • Monitor and manage multiple client campaigns
  • Proactively expand and improve campaigns based on client’s business needs / KPIs
  • Provide regular and ad-hoc reporting and analysis on campaigns
  • Some clients may require a level of account management, whereas other clients will have a dedicated KAM team – excellent interpersonal skills is very important
  • Stay up-to-date on latest platform changes, new channels, media landscape and best practises – share knowledge and best practise with the team
  • Working with / training junior team members to help upskill the media team
  • Representing Hellocomputer and the media team at industry events
  • Actively identify areas for client growth & media opportunities to help drive revenue

 

REQUIREMENTS:

  • Minimum 3 – 4 years of experience with pay-per-click (PPC) search engine, display, social media, video, and mobile advertising and analytics
  • Ability to analyse data and trends in order to continually optimize media campaigns for efficient ROI
  • Strong experience with Google Adwords – annual certifications required
  • Facebook Blueprint – ongoing learning
  • Strong experience with other social ad platforms such as Facebook, LinkedIn, and Twitter
  • Excellent interpersonal skills as the role requires working with a variety of teams internally and externally
  • Understanding of Google Analytics and Google Tag Manager
  • Detailed report creation for paid campaigns
  • High attention to detail, strong problem-solving skills, analytical mind-set and ability to meet deadlines
  • Proficiency in Word, Excel and PowerPoint
  • Able to build compelling reports detailing campaign successes, ROI and learnings
  • Strong written and verbal communication skills
  • Strong attention to detail, problem-solving, and time management skills
  • Self-motivated individual with a strong desire to succeed. “Can Do” attitude a must!

Apply now

Your Name (required)

Your Surname (required)

Your Email (required)

Phone number (required)

Attach your CV

LinkedIn Profile

If you do not receive a response to your application, please consider your application unsuccessful.