Deepening brand love and consideration with a fan community
The Toyota Gazoo Racing platform is a place for racing enthusiasts to come and immerse themselves in all things Toyota motorsport. The platform was designed for regular content updates of the latest racing content, behind-the-scenes videos and racing news. Showcasing the GR vehicles as seen in the races, drove consideration for GR-badged vehicles as they are the embodiment of Toyota’s commitment to overcoming every limit to make “ever-better” cars.
Our platform provides an immersive experience showcasing Toyota's GR race cars, such as the Toyota Land Cruiser 300, GR86, and GR Yaris. It highlights Toyota's dedication to creating vehicles that push their limits. Users can explore race routes and calendars, offering an engaging way to experience the thrill of racing first-hand, and connecting them with the GR world for a truly unique experience.
Results
Our objective and plan of action for Toyota is to have their users gain a deeper understanding of Toyota's commitment to motorsports, as well as to connect, share their love of the sport, and learn from the toughest challenges through our platform.
6 652 536
The number of pageviews in 2022.
69%
Percentage of new visitors to the website in 2022.
