Lexus stands for class, style, sophistication, and elegance. From the comfortable Lexus UX to the powerful Lexus RC F, Lexus needed a unique platform to showcase the beauty and power of their vehicles. We took on the challenge of creating such a platform for them.
Harnessing the power of visuals to draw high-end car enthusiasts
In the ever-evolving digital landscape, car manufacturers must have a strong online presence to remain competitive. A website that showcases the vehicles with high-quality imagery can increase customer satisfaction and engagement, leading to higher sales.
Results
We took an innovative approach to the car-buying journey by creating a customized website with high-end imagery. The Lexus Design System is an extension of the Toyota design system and was made with consistency in mind. Additionally, we incorporated shopping tools for finance and insurance products and a style navigator that allowed customers to explore their options from the comfort of their own homes. This website is an effective way to draw in high-end car enthusiasts and showcase Lexus's premium cars in South Africa.
