hellocomputer, a full service creative digital marketing agency
Web Development
Our expertise in a wide range of scripting languages and web technologies means we’re not limited in the development tools we can use to get the results you’re after. Before we even think about developing your web presence though, we make it a priority to first understand your particular business problem and context through rigorous market research and competitive insights. Only once this is done will we start to develop the perfect web solution for your brand’s problem or opportunity.
Application Development
Our capacity to develop rich applications for your brand means your audience can get closer to your business, and you can push content to them automatically. The rich Internet Applications we develop focus on pushing the status quo and producing new and exciting solutions that suit your customers. Technologies like Adobe Air, for example, allow us to move beyond traditional browser-based applications.
Games & Gamefication
Our game development services aren’t just about entertaining your audience. They’re also about creating a mechanism that rewards your users for interacting with your brand. When done effectively, an interactive game, results not just in increased brand awareness, but also in increased customer acquisition and loyalty. Want to see what we’re capable of? View some examples of games we’ve built for our existing clients.
Copywriting
While your website, mobile site or banner needs to be good looking to sell effectively, it’s the words you use in conjunction with the visual that will ultimately persuade your prospects to become your customers. An integral digital marketing service, our web copywriting uses words that resonate with your target audience and gives them the information and resources they need, all while keeping your brand voice consistent with your other marketing efforts. In addition to writing persuasive web copy, we’ll also make sure that targeted keywords to your page are included within your copy to give your website good search engine visibility. Most people today begin their online journey with a search.
eCRM
Although it’s one of the oldest forms of eMarketing, email marketing remains one of the most effective ways to build relationships with your existing and future customers: it’s highly targeted, customisable, measurable, and cost-effective. We’ll create newsletters that give your customers useful and relevant information, and that are targeted sales vehicles to publicise your upcoming events and special offers. We’ll also work to grow your contact list by encouraging subscriptions from your other eMarketing channels such as your blog and your website.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of making sure your website is visible on the natural search results for the keyword searches your target market is entering. Implementing a comprehensive SEO effort on your website is an extremely effective way of driving new targeted traffic to it. And, because you can’t pay to be at the top of natural search results, it levels the playing field – so whether you’re big or small, you can be highly competitive in your particular market space. By looking at your website’s structure, content and credibility, we’ll help you to perform on natural results and Pay Per Click (PPC) Advertising Pay Per Click (PPC) advertising involves bidding for visibility in the paid search results section of a search results page. PPC can be a highly effective way driving targeted traffic to your website, and it also allows you to have an immediate presence on search engines if your website is new. As part of our PPC digital marketing service, we’ll manage all aspects of your campaign – from creating ad copy, to managing bids on keywords, to managing your budget. We’ll also choose the right environment for your campaign, whether it’s Google Adwords, Google Adsense or Facebook.
Rich Media Banners and Banner Advertisements
Banner advertising is the use of images and/or animation to promote your brand online, where the aim is to encourage people to click on the banner to further engage with your brand. In the case of a standard banner, this may mean being taken to your website or campaign microsite. In the case of a rich media banner, this may mean interacting further with the banner itself, such as by playing a game, navigating through different pages, or selecting items from a dropdown list. No matter what your goals are, we produce banners with superior creative that will compel your viewers to take action.
E Commerce
If you need to sell a product online, our ecommerce digital marketing services are perfectly poised for you to expose your product to a global shopping community – at a fraction of the cost of setting up a physical store. Beyond just our ability to create advanced shopping cart functionality, we can also help you to track the merchandise that is sold through your site, which in turn will allow you to map sales trends and maximize customer retention via your website.
Google’s commitment to innovation means they’re almost continuously releasing tools to help webmasters plan, execute and measure their digital campaigns. As part of our digital marketing services, we’ll make use of Google’s free tools such as Google Analytics, Google’s Keyword Tool and Google Webmaster Tools to deduce statistics such as cost per acquisition and return on investment. With this information, we’ll be better placed to tell how well your campaign is performing, and how your brand is building online.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) advertising involves bidding for visibility in the paid search results section of a search results page. PPC can be a highly effective way driving targeted traffic to your website. It also allows you to have an immediate presence on search engines if your website is new. As part of our PPC digital marketing service, we’ll manage all aspects of your campaign – from creating ad copy, to managing bids on keywords, to managing your budget. We’ll also choose the right environment for your campaign, whether it’s Google Adwords, Google Adsense or Facebook.
Mobile Development
Similar to our web development approach, our aim with mobile site development is to showcase your product in the best possible light and to support the emotional sell through powerful creative. We also address the unique set of challenges that mobi sites brings in terms of why, how and where your customers will be interacting with you, as well as the device they’re using to consume your content. Our capacity to develop rich applications for your brand means your market is presented with attractive opportunities to engage with your content.
Social Media
Whether your business is best suited to a presence on Facebook, YouTube, or a blog network, we’ll help you use social media to create a community and a conversation around your brand with your audience – on their terms. As it progresses, we’ll monitor your campaign so that you have access to valuable feedback about what’s working and what isn’t, as well as key insights into your target audience. Social media efforts will also complement your SEO campaign: search engines value websites with new and updated content, such as blogging regularly or adding news content to your site, and the buzz created around social media will increase the number of inbound links to your site.
Flash
With some of the industry’s best Flash developers in our fold, we stay on top of our game by continually asking “what if?” This helps us push the boundaries of what’s been done before and pioneer a new Flash path. The results – From wild motion graphics experiences integrating Content Management Systems to deep-linking Flash sites, our innovations become trends. The end result is a richer and more rewarding interaction with your brand for both your existing customers and your future prospects.
Campaign Management
Our campaign management service involves overseeing each stage of your e-Marketing campaign – from devising the concept, to implementing it, to managing it and measuring its success once its launched. Whether your campaign is a fully integrated mix of tactics or focuses only on one, our seasoned project management team will make sure that every aspect of the campaign runs smoothly no matter what stage it’s in.
Search Engine Marketing
Most people today begin their online journey with a search. For this reason, search engines have become a fundamental part of the online user experience – and are therefore a crucial place to be visible if you’re selling your product or service online. Whether it’s search engine optimisation, paid search, contextual advertising or paid inclusion you need, we’ll use the right search engine marketing tactics to suit your timeline, brand, and goals. The result will be highly targeted, high quality search engine traffic to your site.
Online Reputation Management
Whether you’re active in the social media space or not, it’s highly likely that conversations concerning your brand are already happening online. As part of our online reputation management (ORM) service, we’ll monitor and analyze your brand’s reputation online, and then engage in conversation on your behalf in order to positively influence your customers’ experience of your business.
A web PR campaign is an excellent way to increase awareness of your brand to your specific target audience in the digital space, and to listen and respond to them when they interact. Whether it’s blog posts, online press releases, general research articles or all three, we’ll make sure that your web PR campaign creates buzz about your brand to those people who matter most. At the same time, we’ll make sure you’re well placed to respond quickly and effectively to conversations happening about you online.
Whether your business is best suited to a presence on Facebook, YouTube, or a blog network, we’ll help you use social media to create a community and a conversation around your brand with your audience and, most importantly, on their terms.
Media Placement
Critical to the success of your banner advertising campaign is ensuring that your ads appear to the right people. For example, if you’re advertising new luxury cars, your banner is likely to have more click throughs when displayed on a luxury car website than on a second hand car auction website. With our solid experience in media placement, we’ll make sure your banner ads appear in the places your ideal target market is likely to be, whether that means industry blogs, private web properties, or content networks like Google and Facebook. Whether you need a beautiful mailer, a good-looking banner, or a slick contextual advert for your social media or PPC advertising, we’ll produce artwork that is fresh, exciting, and beautiful to look at. Although we take pride in aesthetics, we also make sure that your artwork is always appropriate for the medium, the message, and the overall goal of your campaign.
Web Analytics
One of the biggest advantages of e-Marketing over traditional marketing is its measurability. The ability to track your success using web technology means that your campaign can be highly targeted and highly responsive to the way your target audience reacts. And, the more accurately targeted your campaign is, the better your Return on Investment (ROI) will be. As an added bonus, you’ll also gain a better understanding who your customers are and what they want from your business. Whether you’re using a fully integrated buffet of tactics, or just one targeted ingredient such as a banner campaign or pay per click campaign, we’ll use analytics tools to track their progress and make changes where necessary to streamline your campaign.
