Strategy:

Launch the Golf 6 through an iPhone application that communicates the history of the hugely success Golf range. From the original Golf 1 to the sporty cult appeal of the Golf 2 GTI 16V, this experience takes users on the journey that has ensured a place for the Golf in the hearts of all South Africans.

Creative:

The crisp Apple interface houses beautiful photography and a compelling storyline. Consumers used the iPhone to navigate the test drive and fully experience the new advancements in the car.