Strategy:
Keep in touch with Mav’s - even when on the move. The idea, make Mavericks more accessible and deliver rich content that the target audience will return for. We approached this the best way we know how, in full force with a trip to Mavericks, one of our favourite clients, we don’t know why ;) and took in a bit of sightseeing before coming to the conclusion that Mavericks was missing some of the basics. We developed an html version of the Silver Loerie award winning Mavericks flash site, a naughty and exciting blog and of course a mobile site.
To add a bit of icing on the cake we created a ultra sexy screensaver, available for download here.
