Strategy:

HelloComputer recently collaborated with Stonewall on the new “Be Big in Digital” campaign for Bookmarks ’09. The Bookmarks aims to benchmark the best in digital media, for both publishers and advertisers, whilst at the same time promote digital as an integral part of the marketing mix. The product of which is a fun and successful campaign centered around our inherent desire for 15 minutes of fame, an ode to the celebrated statement by Andy Warhol. Crucial to the campaign is the captivating sound by Soft Light City.

A literal take on discovering and celebrating the rock stars of the digital space, “Be Big in Digital” allows you to create a rock star avatar modeled on your own uploaded face. In a world that you couldn’t potentially live in reality. Try out different hair styles, choose from an array of rock star body types and dress, experiment with makeup, pick your shades - be creative…in digital! Encompassing social media channels, Twitter and Facebook, once complete users are encouraged to share their recently created artwork with friends ingeniously allowing the campaign to go viral.

The graphical, musical and integrated social media elements make “Be Big in Digital” a unique and effective invitation to encourage Bookmark entries.

Be the rock star super star you always wanted to be!