Strategy:

Improve product pack awareness and increase site traffic to the main House of Coffees site through an engaging and playful game. We should simultaneously gather user data for further marketing activity.

Creative:

We created a modern look and feel that fitted in with the existing brand collateral while still remaining fresh. The microsite itself provides an intuitive consumer pathway that leads the user through the instructions and the game with ease. The experience is ‘sticky’ ensuring maximum repeat attempts and referrals. The game play was designed to include the clients pack in the interaction and simultaneously educate consumers about the types of coffees that are easily made at home.